In this socially connected, dynamic, High Definition age – the on trend crew have hair styles to match!

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Electric Youth uses mismatched lengths to create the rebel look, mixed with natural, gold and pastel colour tones to create a cool-street look. Runway inspiration came from punk, grunge, hyperkinetic styling to develop a trend that shuns prescriptive cut and colour to embrace non-conformist kids who never want to ‘fit in.’

Now… this style is obviously for the edgier and younger amongst you – but check out the High Definition of Schwarzkopfs Igora colour range – which we happen to have in stock from the 8th April 2013.